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Promoting a website is a complex and time consuming activity. There are many ways to do it. These methods include:
We provide solutions in all of these areas.
Keyword Optimisation
Your web page must contain the words that you expect your visitors to type into a search engine. So for example, if your website
is selling red balloons and you want users to find your website when searching for “red balloons” then you must ensure that the words “red balloons”
are placed on the relevant page. It seems a simple concept but it is often over looked when creating a web pages text.
Metatags also have a relative importance in creating an index of keywords on your website.
A metatag is a hidden keyword that can only be read by a search engine crawler, it is not displayed as part of the normal web page.
In order for these metatags to be useful by the crawler, the keywords must also exist on the respective webpage.
It can actually have a negative affect if there are keywords listed in your metadata that are not found within the pages actual text!
We will optimise your keywords and metatags on each page so that search engine spiders can index your site more effectively.
From €10 per page
Search Engine Submission
Search engines index the Internet by browsing the web using automated programs called spiders.
These spiders follow each link on a website to other links on other websites. This process continues and the theory is that eventually all
websites will be found. However, if your site is relatively new or there aren’t many other websites linking back to yours, then it may take a
long time before a search engine crawler finds your site. Manually submitting your website to the most popular search engines can greatly increase
the chances that your website will be indexed.
We will submit your website to the following search engine and web directories:
From €40
Google Sitemaps
Using a sitemap in conjunction with a Google Sitemap Account is a highly recommended method in increasing your websites visibility to search engine
crawlers. A Google Sitemap Account allows you to submit a list of the web pages that make up your web site. In this way, Google is made aware of all
of your sites pages and not just its homepage, which is often the case.
Set Up Cost From €40
Sponsored Links
Subscribing to a pay-per-click ad campaign can be the fastest and most successful way to attract traffic to your website.
To promote your website using this method we use the Google Adwords sponsored ads. Using Google Adwords, it is possible to instantly achieve first
page listings on any keywords you select. These ads will appear on the results pages of Google searches and on other affiliated search engine results
pages. Your ads may also appear on websites who subscribe to Google’s Adsense campaign.
We will carefully manage your Google Adwords campaign and create ads that will yield the greatest amount of traffic for your site. We will select the
correct keywords for use in your campaign and ensure that these keywords are in tune with the relevant keywords used on your website.
Within your Google Adwords campaign you will also be able to see how well each ad is performing and find out what keywords are working best for you.
We can then optimise your ads based on this information to further increase the traffic to your website.
Google only charge you for displaying an ad when a user clicks it (hence the name pay-per-click). The amount you are willing to pay per click has a
direct result on how prominently your ad will be displayed. The cost per click can vary between €0.05 and €2.00 or more. We recommend spending €0.50
per click to start off.
The amount you spend on these ads can be controlled by setting a daily maximum budget. So for example; if your campaign budget is €5 per day and you set
the cost per click to €0.50 then your ad will run until it has been clicked 10 times that day (€0.50 * 10 = €5.00). Over the space of a year, this
campaign would cost €1,825 and attract 3,650 unique visitors to your website. This is just an example, the Google Adwords system caters for budgets of
all sizes; please let us know what rate you would like your daily budget to be.
We will create your Google Adwords account, create your keywords, write your ad copy and monitor the results of your campaign.
The cost of the actual ads will be billed directly to you by Google.
Set Up Cost From €140
Link Campaign
There are many factors which determine how your site is ranked within search engine results but one of the most important are the number of websites
that link to your site. The popularity of these websites will also have a bearing on your ranking.
Having your site linked from any type of website will be beneficial to your page rank but having links on sites with similar content to your own
seems to have the greatest bearing on how your page is ranked.
If you have partners within the industry, contact them and request that if they put a link to your website on their website that you will do the
same. This should have a positive affect in search engine results for both sites.
If you would like us to arrange a link campaign with your partners or business contacts, please contact us with more details.
Price on Request
Offline Promotions
An often over looked method of promoting a website is printed material and other offline promotions.
It is important that all of your corporate stationary include your websites address. If you need stationary such as invoices, letterheads, compliment
slips or business cards please contact us with more details and we will design and arrange printing for you. We can also redesign your existing
stationary to include your new website address if you wish.
Price on Request
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